Chief Marketing Officer in Proizd

Proizd.ua /strong> is a product IT company that develops a platform for searching and booking transport tickets: for trains, buses and planes. We have been working since 2014. The company's goal is to make a global distribution system and provide the user with a unified opportunity to buy tickets to different countries of the world.

Task

Increase ticket sales using Internet marketing channels.

Responsibilities:

• analysis of ROI/ROMI indicators;
• team selection;
• setting tasks for the team;
• coordinating work of the marketing department;
• participate in the development of the service development strategy;
• development of the company brand;
• media planning, budget planning, forecasting of results;
• negotiate with advertising agencies. Monitor the work of contractors;
• generate and test hypotheses in order to increase key indicators.

SEO

• analysis of keywords;
• analysis of current seo positions;
• analysis of methods of increasing seo traffic;
• setting and control of CRI for an seo specialist.

CPC

• analysis ROAS;
• development of the CPC strategy;
• control of the work of the CPS specialist.

SMM

• analysis of current smm activities;
• development and control of smm strategy with smm specialist;
• work with organic smm and Facebook Ads.

PR

• participate in the development of pr strategies;

• establishment and achievement of CRI for PR activities;

• analysis of info drives

Email marketing

• analysis of current email marketing;

• participation in the development and control of compliance with the content plan;

• setting and achieving KRI from email channels marketing;

• analysis of sent mailings. 

Will be a plus:

• work experience as an analyst, internet marketer in a Ukrainian food IT company ( from 5 years);
• experience of working with projects with an average monthly attendance of 1 million or more;
• Google Analytics/Adwords certificates.

Terms jobs:

• work according to the discussed and approved CRI;
• decent salary according to the interview results;
• excellent prospects and opportunities for development;
• a convenient office near the VDNG metro;
• paid sick leave and vacation;
• free coffee, tea, sweets, fruits, business lunches.