Brand / product manager (packaging, printing) in A-Play

The role is for a specialist who can managea complex brand direction in connection with offline production, digital materials, video and sales support,work with a physical product and see the result of their workon the actual product, packaging and materials, not just in the presentations.

This is the position of the owner of the production direction, not the coordinator of individual tasks.

Our client is a large product company that sells swimming pools and pool equipment and works with several European markets.

The business has a broad physical product line where packaging, printing, instructions, catalogs and POS materials are a critical part of the product and sales, rather than a secondary function.

Key figures / company facts

• 20+ years on the physical goods market.
• Sales in Ukraine and European countries Hundreds of SKUs with a constant need to update packaging and materials.
• Own brandsand product lines.
• Production is removed from the CMO operational area and becomes a separate direction with ownership, clear processes and clear responsibilities for the result.

What the company offers

1. Fixed rate + quarterly bonus (up to 100% of the monthly rate) — a transparent motivation system with clear KPIs: deadlines and creative direction quality affect income.
2. Completely remote work format — without being tied to a city or office, with full involvement in company processes.
3. A role with a real impact on business — production directly affects the brand, sales and perception of the product in the market.
4. The ability to build and develop a production line as a system - implementation of standards, processes, calendars, checklists and registers instead of a manual mode.
5. A clear area of responsibility and respect for expertise - without blurred roles, duplication of tasks and endless revisions "in a circle".
6. Strong focus on printing and physical product packaging in conjunction with offline, digital and video assets.
7. Working with real volumes and budgets where optimization makes business sense and measurable results.
8. Ability to implement AI and automation into production processes to improveefficiency.
9. Adequate load with priorities and complex, interesting tasks, which give a feeling of professional importance of the role, and not a constant "fire" mode.

Without which the candidate is not considered

• 3+ years of experience in brand, marketing or production management.
• Hands-on printing and physical product packaging experience a must.
• Ability to manage the process and respond for the result, not just to coordinate.

Areas of responsibility / tasks

• Planning and control of all types of brand production:packaging, printing, merch, sales materials, events and digital channels.
• Formation and maintenance of a single production calendar: deadlines, statuses, priorities, responsible, budgets.
• Management of the full production cycle of packaging and printing — from TK and layouts to launch in production and the finished result.
• Working with printing houses and manufacturers: TOR, commercial offers, terms, quality, cost optimization without loss of level.
• Managing the design process: setting tasks, feedback, accepting materials accordingly to brand standards.
• Coordination of photo and video production according to the needs of the product and packaging (filming of goods, packaging, unpacking, instructional and promotional materials).
• Management of a specialist in photo/video production: tasks, priorities, deadlines, quality of the result.
• Interaction with marketing, category department, logistics and accounting within the limits of production projects.
• Building and maintaining a system ofstorage of brand materials and current versions of layouts.

If it's important to you to work with a real product, see the result in physical materials and manage production as a business function, not a service - send your resume.