Brand Perception Lead in SKELAR

SKELAR is a Ukrainian venture builder that builds international tech businesses. Together with the co-founders, we gather strong teams to win in global markets. Today, SKELAR has a dozen businesses in various niches — from EdTech to SaaS. These are companies that have been awarded by Product Hunt, are included in the rankings of the TOP startups and product companies of Ukraine, occupy the highest positions in the AppStore and develop platforms that are used by millions of people. And also, TechCrunch, Wired and other world media write about SKELAR businesses. We are proud of a strong team of 1000+ specialists who have cool expertise and ambitious goals. Our people are the most valuable asset of the company, so we choose to build businesses together with the best talents on the market. We are currently looking for a Brand Perception Lead. What challenges await:— Development and implementation of brand strategy: positioning, brand guides, coordination of a multi-brand portfolio;— Creation and development of brand awareness. Launching of information drives with the aim of forming a positive image. Cooperation with international contractors;— Control and improvement of brand metrics. Study of behavioral and demographic characteristics of the audience. Customization of brand strategy for specific niches. Measuring brand loyalty;— Development of brand assets and implementation of innovations. Monitoring the positioning of competitors. Implementation of creative solutions that will allow you to stand out in the segment; — Team formation, budget management, planning, control of results. What is important to us: Must Have — 5+ years of experience in developing and implementing a brand strategy in multi-brand businesses; — Successful cases of brand creation and development their recognition;— Experience in brand health analytics;— Experience in recruiting, training and developing a creative team;— Competent English (minimum B2) for effective communication with contractors/partners/freelancers and formation of technical tasks;— Ability to research, analyze and structure information;— Ability to quickly learn and master new tools. Nice To Have— Experience in classical PR;— Experience in working with the international market. In addition to developing businesses SKELAR foundation is its own charitable foundation created by the company's employees. As part of the initiative, we create and finance projects that help overcome the consequences of the war and restore Ukraine. We plan to continue to develop tech businesses, conquer global markets and work for the victory of Ukraine 🇺🇦For this, we have created all the opportunities within our venture builder:— 8 infrastructure teams , which help businesses close any issues: from recruiting and communications to finance and legal issues;— A community of founders who have already have launched more than one business and can share practical experience;— Internal clubs by professional areas: marketing, development, finance, recruiting, brand ambassadorship;— Trainings, courses, attendance at conferences;— Medical insurance and a corporate doctor. Let us build the next big together everything! Show more Show lessPosition level Senior secondary level Type of employment Full time Job duties Marketing and Sales Industries Technology, information and the Internet