"Kowalskaya" Group is a company with a history of 65 years in the construction industry. We are a national leader in the production of building materials and a leading developer. The group brings together enterprises that carry out a full cycle of work-from raw materials production, production of products to the construction of structures and infrastructure objects of various purposes. > We are happy to invite you to join our team marketing manager/brand manager (real estate marketing departm
"Kowalskaya" Group is a company with a history of 65 years in the construction industry. We are a national leader in the production of building materials and a leading developer. The group brings together enterprises that carry out a full cycle of work-from raw materials production, production of products to the construction of structures and infrastructure objects of various purposes. > We are happy to invite you to join our team marketing manager/brand manager (real estate marketing department)
Brand manager will be responsible for development and implementation of marketing strategies of residential, commercial real estate and tasks of development direction
Tasks:
Planning and conducting marketing research - market analysis and determination of the main advantages, CA, compilation 400 "> Definition and argumentation of the brand goals for the business and financial objectives of the company
- Development of name and brand style
- Development of brand exit strategy and marketing plans for the year
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- Control of the performance and analysis Weight: 400 "> Planning, taking into account and ordering POS materials, souvenir and advertising products
- Cooperation with the PR-department to promote on social networks
- planning, placement and control of advertising in the media and external media
- Coordination and control of activities with advertising, BTL, PR and media agencies
- Analysis of sales and advertising activities
- Analysis of competitors' activities
Our expectations:
- Higher education
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- Brand development and launch experience
- Experience in creating and implementing marketing strategy and plans, control of their implementation
- Media Planning Experience
- Digital Marketing: Knowledge and experience of working with basic metrics and tools (SEO, SMM, contextual advertising, targeted advertising, etc.)
- Excellent knowledge MS Excel, Power Point
What do we offer:
- Work in a dynamic company that is market leader
- Professional team, powerful brands <
Official employment, social guarantees - fully "white" wages
- 24 days paid vacation
- work schedule: Mon-Fri, from 9:00 to 18:00 = "FONT-Weight: 400"> Modern office near the Olympic metro (with safe shelter and everything necessary for efficient work)
If you have the appropriate experience, send your resume!