Brand Manager (Lead) in Fozzy group

Direct message the member who posted the job from Fozzy Group Tatyana Rybalkina Tatyana Rybalkina HR PM E-com – Fozzy Group, LOKO Fozzy Group is a group of companies with an incredible history and a lot of cool ideas. Our goal is to create a WOW experience and promote the cult of hospitality. We know what to surprise the most demanding Guest and how to add colors to everyday things. The heart of the Fozzy Group family is the Silpo supermarket chain. The E-com team leads delivery projects from Silpo stores and helps develop this direction. What will the Brand Success Manager do: Development and implementation of a comprehensive strategy for the development of the Own Account brand, in accordance with business objectives, participation in setting goals, key brand attributes. Planning, implementation and evaluation of the effectiveness of 360 marketing campaigns and brand communications, including PR. Ensuring brand consistency and integrity at all points of interaction with Guests (offline/online), including program partners. Leading and analyzing internal and external brand health research. Formation of a list of features in the mobile application to surpass the experience of the Guest in the Own Account, active work with cross-functional teams. Leading the development of the own fronts of the Own Account brand (B2C/B2B). Planning and implementation of partner communications within the Own Account ecosystem. It is very likely that we will have a match if you: Understand the process of developing and implementing brand strategies; You know how to manage brand marketing projects and analyze their effectiveness; You have experience in launching 360 advertising campaigns (planning, analysis); You interact with agencies, developers and other stakeholders; , features of working with tools). We offer: the opportunity to generate and influence decisions; official employment from the first working day a day; income that will help you focus on projects and personal development; professional growth — the opportunity to attend internal courses and access to the corporate library, a train full of challenges for every taste... we guarantee you this; working environment: cozy office and coworking spaces; 24 calendar paid vacation days and health insurance; concierge service for employees; recreation - team building and various team activities to improve team cooperation Show more Show less Position level Senioraverage level Type of employment Full time Industries Retail trade