B2B Sales / Lead Generation Manager in VideoNova

About the company

VideoNova production is a full cycle video production. We create educational videos, corporate videos, studio recordings, webinars, online events, series of expert videos and video courses for business.

We have our own studio, production team and real experience of working with corporate clients, educational platforms and international partners.

Now we are looking for a person to help us systematically develop B2B sales direction: through outbound, lead generation, follow-up and Upwork.

Who are we looking for

We are not looking for a "jack-of-all-trades manager", but a person who really knows how to:

• find relevant companies and contact persons

• write normal personalized messages, not heartless spam

• lead the first contact to an answer, call, brief or request for commercial proposal

• systematically work with Upwork

• maintain order in CRM

It is not the process for the sake of the process, but the result that is important to us:

• new leads in the database

• new answers

• new dialogues

• new calls

• new opportunities in the offer pipelines

What will need to be done

• find and segment B2B leads

• find contact persons: HR, L&D, Marketing, PR, Product, Internal Communications, Employer Brand, etc.

• conduct cold outreach: email, LinkedIn and other relevant channels

• write personalized first messages and follow-up

• monitor Upwork, select relevant requests, prepare custom proposals

• conduct initial qualification of leads

• record all work in CRM: leads, statuses, agreements, next steps

• forward qualified leads to a call, brief or commercial proposal

• if necessary, briefly describe the context on the lead: who is it, what request has already been made, what is the next step

What services will need to be sold

• training videos for companies

• corporate videos

• video courses

• webinars and online events

• studio recording

• expert video series

• videos for onboarding, sales, support, product and internal communications

What is important to us

• experience in lead generation / outbound sales / sales development / business development

• competent writing communication in Ukrainian and English

• ability to write concisely, personalized and to the point

• experience with Upwork or a good understanding of how to sell services there

• ability to research companies, niches and contacts

• discipline in management CRM

video

• experience working with international clients

What is not included in the role

Immediately honest:

• it is not about full management of production projects

• it is not about coordination of the film crew

• it is not about editing control

• it is not about accounting

• it is not about "do tender, presentation, table, website and save everything”

We need a person specifically for development of new sales and lead generation.

Format of work

• remote / hybrid

• full or almost full time

• flexible schedule without chaos

• regular communication with a team

• work through CRM and a clear funnel

Payment

40,000 - 70,000 UAH

• rate + bonuses for the result

• the final level of income depends on experience, skills and performance of KPI

• we discuss individually at interviews

How will we evaluate the result

At the start, we look not at beautiful words, but at specifics:

• number of relevant leads in the database

• number of personalized outbound touches

• number of follow-ups

• number of quality Upwork proposals

who knows how to make high-quality video production

• an understandable role without the “do everything” circus

• the opportunity to really influence the development of the B2B area

• adequate direct communication without excessive bureaucracy

• fix + bonus motivation for the result

We will not suit a person who which

• is afraid to write first

• sends template spam without personalization

• does not maintain a CRM

• loses context

• works without a system

• submits to everything consecutively in Upwork without logic

How to respond

The feedback is brief write:

1. what experience do you have in lead generation / outbound / Upwork

2. what B2B services have you worked with

3. what results can you confirm with numbers

4. what tools have you used to find leads and manage CRM

5. 2-3 examples of messages or letters you wrote for the first contact

6. in the cover letter, write the subject of the letter to the HRD or L&D manager of the company to whom you want to offer training videos for employee onboarding.