B2B Marketer in Divis shirshe

Dyvys Shirshe company has been helping Ukrainian applicants with admission to universities in Austria and Germany for more than 13 years. Our team knows how to simplify the preparation and admission process. With our participation, about 4,000 students entered their dream universities.

Now we are on the threshold of a new large-scale step — the launch of the international franchise Look Abroad, which starts in Kazakhstan. We want to build a system that will help scale our idea to other countries.

Therefore, we are looking for a Marketer with experience in B2B and franchising to join the team, who will help create and implement a marketing system to enter new markets.

Who do we see in our team?

• With 3 years of experience in marketing (B2B or franchising is a big plus).

• Someone who has experience in launching international projects or entering new markets.

• Who has worked with the development of a personal brand (expert or company).

• Who has a good understanding of digital marketing (SMM, SEO, targeting, context, email).

• Systematic and strategic, but at the same time proactive and flexible.

• With a level of English from B1 will be an additional advantage.

Tasks of our marketer:

Strategy and research:

• Development of a marketing strategy for entering the market of Kazakhstan and the following countries.

• Analysis of competitors, creation of a portrait of an ideal franchisee, selection of channels engagement.

Development of the owner’s personal brand:

• Content strategy for the client (Instagram, Facebook, LinkedIn, YouTube).

• Coordination of work with contractors and SMM agency.

• Construction of the funnel: personal brand > Look Abroad site > franchise application.

Digital assets and sites:

• Creation of the Look Abroad website with SEO and CRM integration.

• Update of the corporate website for the sale of franchise.

• Configuration of analytics systems.

Advertising and PR:

• Launch of targeted and contextual advertising in Kazakhstan.

• Placing in franchise catalogs, business publications, partner media.

• Organization of PR campaigns.

Lead generation and sales:

• Preparation of presentations, media kits, cases and success stories.

• Conducting webinars and online meetings for potential franchisees.

Reporting and control:

• Setting KPI, performance analysis.

• Optimization of budget and channels.

We are looking for a person who can:

• see the picture strategically and at the same time quickly react to changes;

• take responsibility and bring projects to a result;

• work at the intersection of different directions: from digital to PR and from personal brand to B2B sales.

This position is perfect for someone who wants not just to implement campaigns, but to build a marketing system "from scratch" and influence the development of an international product.

What about us: 

• Working schedule Mon-Fri 10:00 - 18:00
• Remote work format
• Ambitious young team
• Additional benefits (language courses, corporate parties, "Pizza day", etc.)