ASO Specialist in Gameloft

Company DescriptionLeader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,400 people worldwide. Every month, 55 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company. Job DescriptionAs an ASO Specialist, your main objectives will be to increase organic visibility and conversion rate of your game. You will be in charge of planning the ASO strategy from scratch and find new opportunities to grow your game.Qualifications1-3 years’ experience in ASO;Previously planned & implemented App Store Optimization strategies for mobile games of different genres, achieving significant app user base growth;Good understanding of ASO, including knowledge of app store algorithms, optimization methods and effective strategies for improving app stores performance and growing app installs;Strong analytical skills, including the ability to analyze statistical data to make optimization decisions, providing data reports analysis and case studies;Experience with app store optimization and analytics tools and software (AppAnnie, SensorTower, StoreMaven, Mobile Action, AppsFlyer etc.);Experience with project management, comfortable multi-tasking in a fast-paced environment;Ability to manage multiple projects and to identify and prioritize the ones with highest impact at lowest opportunity cost;Very strong interpersonal skills, including building relationships and collaborating with internal teams in remote locations, and with external vendors;Fluent in English;2+ years in consumer marketing, ideally in online entertainment or social products;Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole.Organic visibility & Store conversion rateBuild the ASO yearly roadmap in accordance to new releases and objectives set up by the Game team;Implement the keyword optimization strategy for all the markets from keyword research to keyword analysis;Work alongside with translation team to localize the keyword strategy, visual and written assets for all markets;Work alongside with MAS team to make sure visual and written assets comply with store's guidelines and policies;Implement the A/B testing strategy from the beginning to end build roadmap and hypothesis, create the assets, apply the tests and monitor closely impact on stores;Define and launch Promotional card/ In-app event cards in order to boost store performance and revenue;Apply for featuring and provide the deliverables requested by Partnership team ontime each quarter;Take care of the submission of new visual and written assets on all the mobile platforms;Work alongside with UA manager to challenge the ASA strategy (if there is any) and improve your understanding of UA impact on organic performance;Monitor average rating to make sure the game is always above 4* and, if needed, challenge the in-app prompt strategy. Reporting & BenchmarkConduct regular competitor’s benchmark and stay abreast of the latest ASO trends;Analyze experiments results and create post-mortem/case-study to share learnings with other teams;Monitor and report App store performance and other ASO metrics for all the consoles (Crashes, CSR, etc.);Discuss and share best practices with other ASO experts through monthly calls;Investigate and implement new hypothesis to find new ways to increase the organic visibility of your apps.BenefitsJoin a top global mobile and video games publisher using the latest technologies;Work with a talented international team in a friendly, creative environment;Gain experience in the fast-paced and innovative video games industry;Contribute to high-ranking products recognized worldwide;Grow your career with dynamic promotions and global opportunities.What Gameloft OffersPossibility to work remote in a global product company with talented people;Competitive salary according to the qualifications;21-day paid vacation, 5 days paid sick leave and national holidays as non-working days;Medical insurance, psychologist;Parental leave;Own educational platform with courses, training programs, certifications;Employee Referral Program with great bonuses;Technical support and equipment.Additional InformationIn order to consider your application, we require you to send the full version of your CV in English. Qualified candidates will be asked to complete a test assessment. Show more Show less Посадовий рівень Старший середній рівень Тип зайнятості Повний робочий день Посадові обов’язки Маркетинг Галузі Постачальники розваг і Графічний дизайн