I am looking for a specialist who will be responsible for the development and implementation of advertising campaign strategies on the Amazon platform, in order to promote the products of a company specializing in the production and sale of best-selling products in the category "Sports & Outdoors". stable professional growth.Main duties:1. Management of PPC campaignsCreation, launch and optimization of campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).Keyword selection, targeti
I am looking for a specialist who will be responsible for the development and implementation of advertising campaign strategies on the Amazon platform, in order to promote the products of a company specializing in the production and sale of best-selling products in the category "Sports & Outdoors". stable professional growth.
Main duties:
1. Management of PPC campaigns
- Creation, launch and optimization of campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
- Keyword selection, targeting settings, management of bids and budgets.
- Analysis of performance metrics (ACoS, ROAS, CTR, conversions) and introduction adjustments.
2. Monitoring of competitors
- Analysis of prices, assortment, advertising strategies and competitor reviews.
- Development of recommendations: promotions, coupons, discounts, price adjustments.
- Formation of regular reports on the competitive environment.
3. Stock control
- Tracking the availability of goods in a category.
- Adapting advertising campaigns depending on the stock level.
4. Analytics and reporting
- Analysis of sales data, traffic and ad effectiveness.
- A/B testing of creatives and content optimization.
- Preparation of reports with recommendations for improving the PPC strategy.
5. Strategic development
- Planning seasonal campaigns (for example, winter peak demand).
- Collaboration with marketing and sales to integrate PPC into the overall strategy.
- Participation in projects to implement AI tools to automate advertising processes.
Candidate requirements:
- 2-3 years of experience with Amazon Ads (Sponsored Products, Brands, Display).
- Knowledge of Amazon Seller Central and Advertising Console.
- Experience with USA, Canada or Europe markets.
- Analytic skills (Excel, Google Analytics, Tableau or similar tools).
- Understanding of t-weight: 700">SEO/SEM, A/B testing, bid and keyword optimization.
- English - Upper-Intermediate+.
Would be an advantage:
- Experience in fashion / thermal clothing.
- Amazon Ads certification.
- Skills in campaign automation (API, scripts).
We offer: - Fully remote work from anywhere in the world, paid vacation and sick days.
- Fulltime; Schedule: 9:00 - 18:00;
- Competitive salary based on experience.
- KPI-based bonuses.
- Training and access to tools (Amazon Ads, analytics).
- Possibility of career growth to Senior PPC or Marketing Manager.