Advertising analyst in Murobella

We are looking for a Performance Ads Analyst to analyze niches, competitors and create hypotheses for the creative team.

What to do:

• Analyze niches and find customer competitors (for example, a client makes an HR system > find all similar HR systems)
• Completely analyze the content and advertising of competitors: what messages they use, what hooks, what formats, how many ads they run
• Work with advertising cabinets Facebook Ads Library, TikTok Ads Library, LinkedIn to find and analyze creatives
• Form hypotheses based on analysis: what works in the niche, what approaches leaders use, what trends
• Create a structured analysis and pass it on to screenwriters for writing concepts
• Collect examples of successful creatives, organize them by categories (hooks, CTA, formats)

Requirements:

• experience of working with performance advertising from 1 year (analysis of campaigns, competitors, creatives)
• understanding of Facebook Ads, TikTok Ads, LinkedIn Ads (at least basic)
• ability to work with Meta Ads Library, TikTok Creative Center and similar tools
• analytical thinking: ability to see patterns, highlight the main points, draw conclusions
• knowledge English at least B1 (most advertising and content in English)
• attention to details and the ability to systematize large amounts of information

Will be a plus:

• experience in launching own advertising campaigns
• knowledge of tools for analysis (SimilarWeb, SEMrush, Foreplay, etc.)
• understanding of copywriting and scripts for video advertising

We offer:

• international B2B and B2C projects
• remote work (any location)
• full or part-time (negotiated)
• flexible schedule
• work in a team with writers, designers, marketers real impact: your analysis > creatives > client results
• pay in $ (negotiated individually)

Send resume, wishes on zp and relevant cases are mandatory. We do not consider candidates without case studies.