Email-маркетолог, CRM-, Retention-менеджер in Global Staff

Requirements:

Experience in the position of CRM-manager / Email-marketer / Retention-manager at least 2 years.

Experience in developing and configuring trigger mailings, letter chains, SMS mailings, trigger push mailings.

Experience in setting up e-mail newsletters and tools for working in e-mail (mail services, tools, spam filters, monitoring mechanisms, metrics and methods of obtaining them).

Segmentation of the mailing list. Ability to select a relevant sample for a given information drive.

Knowledge of tools for typesetting letters. Knowledge of HTML + CSS (at the level of layout of letters), features of displaying letters on different devices / clients.

Knowledge of Google Analytics, ability to work with numbers and reports.

Independence, curiosity, literacy is obligatory.

Strong analytical skills.

Empathy for the user. Understanding his psychology and needs. Ability to find the right approach to the user.

Duties:

Develop and implement a promotion strategy for all email marketing channels (E-mail, SMS, Push mailings, etc.).

create channels for expanding the client base (development of the subscriber base);

Deeply analyze and segment the subscriber base based on the history of interaction with the service, work to improve its quality (check for illiquid addresses, spam traps, etc.).

Implement triggered communications, launch chain of letters, taking into account the customer's life cycle.

Search for activation and reactivation hypotheses of the client base, formation of triggers and user clusters, testing the results of hypotheses, automation of successful cases.

Generate hypotheses of activation, reactivation and retention of the customer base, segment, test, evaluate the results, automate.

keep records, analyze key performance indicators and increase conversion.

Working conditions

official employment according to the work book

full time, remotely, if necessary, going to the office for meetings

start of the working day 09:00, end of the working day 18:00 lunch break 13: 00-14: 00 weekend Saturday, Sunday

Salary from UAH 20,000 Up to UAH 40,000 (based on the results of an interview with the director)