Digital Marketing Manager, PPC-Specialist in ANVI

This role is ideal for someone who understands how to generate qualified leads through paid advertising, optimize funnels, and make data-driven decisions that directly impact business growth.

You will take ownership of campaign strategy, execution, optimization, tracking, and reporting across multiple advertising platforms while working closely with a small, performance-focused team.

Responsibilities

• Launch, manage, and optimize campaigns across Google Ads, Meta Ads, Microsoft Ads, and other paid channels
• Develop lead generation strategies focused on acquiring qualified prospects, not just traffic
• Analyze campaign performance and continuously improve CPL, CPA, conversion rates, and overall ROI
• Build and optimize acquisition funnels, landing pages, and conversion paths
• Implement and maintain accurate tracking using GA4, GTM, and conversion tracking tools
• Conduct audience research, competitor analysis, and keyword research
• Run A/B tests across creatives, messaging, targeting, and landing pages
• Create performance reports and actionable insights for stakeholders
• Collaborate with creative and marketing teams to improve campaign performance
• Leverage AI tools and automation to streamline workflows, reporting, and campaign management

Requirements

• 4+ years of hands-on experience managing paid acquisition campaigns
• Proven experience running campaigns for the US market
• Strong lead generation background with measurable results
• Experience with Google Ads and Meta Ads (required)
• Working knowledge of Microsoft/Bing Ads
• Experience with GA4, Google Tag Manager, and conversion tracking
• Ability to analyze performance data and make optimization decisions independently
• Strong understanding of marketing funnels and customer acquisition journeys
• Excellent written and spoken English
• Experience working with CRM systems, offline conversions, and lead attribution is a plus
• Familiarity with automation tools such as Zapier, Make, or similar platforms is an advantage

Nice to Have

• Experience with local lead generation campaigns
• Native advertising platforms (Taboola, Outbrain, etc.)
• Call tracking and attribution platforms
• AI-assisted campaign management and reporting workflows

What We’re Looking For

• Strong ownership mindset
• Results-oriented and analytical approach
• Ability to work independently with minimal supervision
• Comfortable working in a fast-paced remote environment
• Someone who enjoys testing, learning, and continuously improving performance

Full-time, aligned with US business hours.