CRM-менеджер для iGaming бренду in Digital Dice

Key responsibilities:

• Developing and implementing a CRM strategy that aligns with our brand goals and drives user engagement and retention.
• Evaluating, selecting and managing interactions with CRM platform providers, ensuring compliance of our software with advanced industry standards (e.g. Optimove, Xtremepush, Salesforce).
• Collaborate with cross-functional teams to seamlessly integrate CRM strategies across all stages of customer engagement.
• Development and implementation of targeted marketing campaigns using data analytics, monitoring and optimization of strategies to achieve maximum effectiveness and efficiency.
• Implement and maintain scalable processes that ensure best practices in campaign and lead management.
• Overseeing the development and management of customer segmentation models to ensure individual customer service.
• Preparation and management of the budget of the CRM department, ensuring the effective allocation of resources to achieve strategic goals.
• Advancing the development of our CRM capabilities by staying ahead of market trends and innovations.
• At the next stage, the creation and management of the CRM department, the formation of a team of professionals to support the growth of the brand.

Candidate requirements:

• Proven experience in CRM. Preference is given to candidates who have worked in an online real money casino, social casino or Free-to-Play games.
• Hands-on experience with major CRM platforms (eg Optimove, Xtremepush, Salesforce) and deep understanding of CRM best practices. - REQUIRED
• High analytical skills and the ability to transform data into actionable insights.
• Excellent project management skills with experience building and scaling CRM initiatives from the ground up.
• Outstanding leadership skills, ability to develop and manage a CRM team.
• Creative thinking with a customer focus, ability to implement innovations and strategies that increase customer loyalty and retention.
• Excellent communication and collaboration skills, ability to work effectively with different teams and departments.

What we offer:

• Competitive salary with taxes covered.
• Awards for initiative and contribution to the development and results of the company.
• Transparent bonus system based on OKR (Objectives and Key Results).
• Annual salary review.
• Medical Insurance.
• 100% paid sick leave.
• 20 working days of annual paid leave.
• Agreed budget for studies, English lessons, paid seminars, conferences, master classes, etc.
• Work surrounded by a talented team of high-class specialists.