Content Marketing Manager in Processica

TECHNICAL KNOWLEDGE

— At least 2 years of experience in content marketing;

— Content management and planning;

— Content writing: lead-generation content, clear text, clear structure;

— Proven English writing and verbal skills;

— Experience in measuring and analyzing existing content, competitors’ research, content promotion;

— Editorial mindset and exceptional research skills;

— Experience in IT content marketing;

— Basic SEO knowledge;

— Basic knowledge of webpages creation;

— Basic knowledge of e-mail marketing.

RESPONSIBILITIES

— Create a content strategy or offer improvements to the current one;

— Create a content matrix and an editorial calendar;

— Edit and improve existing content;

— Research, design, and write content that educates our potential customers about software development;

— Distribute content across necessary channels;

— Monitor, report on, and analyze the performance of new and existing content;

— Collaborate with the marketing team members and contractors to coordinate multi-touch marketing funnels;

— Update content on a corporate website and corporate social media pages;

— Manage website content;

— Propose ideas to grow the blog audience;

— Write emails and newsletters for leads and clients;

— Work on link building strategy with other marketing team members.

WILL BE A PLUS

— Content creation for IT outsourcing company or AI company;

— Experience with Google Analytics, Ahrefs or Semrush, HotJar, Hubspot, Mailchimp;

— Experience in SMM and PR;

— Understanding of customer journey map, lead-generation processes, and sales funnels.