Parimatch Tech is an international product company. Established in 1994, the Parimatch brand has grown into an entertainment platform represented on four continents and in more than ten countries. The company's main office is located in Limassol, Cyprus, with development centers in Ukraine, Cyprus, Armenia, and Belarus.
The company promotes the Parimatch brand's fighting spirit through a vibrant team of brand ambassadors. Parimatch’s roster of champions includes MMA superstar Conor McGregor, UFC fighters Petr Yan and the Shevchenko sisters; a famous former brand representative is the legendary king of the boxing ring, Mike Tyson. The company has concluded partnership agreements with football clubs such as Juventus, Leicester City, and Everton and works with several sports federations.
Parimatch Tech is actively developing the esports vector, providing eSports fans with a wide range of betting events. The Parimatch brand is the title sponsor of the esports organization Virtus.Pro. Also, Daniil 'Zeus' Teslenko and Marcelo David 'Сoldzera' are global brand ambassadors in esports.