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Senior Performance Marketing Manager - 24200
I am a professional IT specialist with experience in various areas of information technology. I have over 10 years of experience and have a wide range of skills and knowledge. My professional career began in 2009, when I received my first higher education in economics. In 2010, I began my career in the mechanical equipment industry and received a master's degree in mechanical engineering. At the same time, I also deepened my knowledge of programming and web development. In 2013, I started working as Marketing Director at Golden Time, where I created an online store from scratch and developed an international marketing strategy. Over the next five years, I managed a team including sales managers, programmers, designers, SEO specialists and other specialists. I have successfully implemented a number of projects to optimize the site, increase traffic and improve user experience. In 2018, I became a commercial director at LLLC "TD PTK", where my job was to organize a sales department for foreign markets from scratch. I was also involved in establishing and maintaining economic relations with enterprises and firms inside and outside Ukraine. I supervised the implementation of contracts with foreign trade organizations and the supply of goods for export and import. I worked with logistics companies and controlled the transportation of goods. My work included holding meetings and negotiations with large consumers of industrial chains and companies involved in wholesale
Duties
• Management of subordinate personnel.
• Building effective partnerships with wholesale customers;
• Implementation of product sales plans;
• Organization of product delivery;
• Conclusion and extension of contracts;
• Control over compliance with the terms of contracts;
• Control of receivables
• Organization and control of document flow (agreement, specifications, acts of reconciliation, etc.).
Duties:
• Organization of the sales department for foreign markets from 0.
• Organization and establishment of direct economic ties with enterprises and firms resident and non-residents of Ukraine.
• Organization of collection, systematization of information study of materials on foreign economic sales markets and potential customers.
• Control of the execution of contracts with foreign trade organizations for the supply of products for export (Latvia, Russia) and the supply of products for import (China).
• Work with logistics companies. Controls the execution of cargo transportation by land rail and sea transport. Work with customs and hall.
• Meetings and negotiations with large consumers of industrial chains, as well as companies engaged in wholesale and retail sales of industrial goods in Latvia, Ukraine and Russia. Conclusion and execution of contracts.
Achievement:
• A sales department was created, staff was recruited, communication with potential customer markets was organized, a customer search system was launched, sales meetings, negotiations, conclusion and execution of contracts were launched.
• Increase in sales to export markets by 3.7 times.
Creating a store from 0. From an idea to a working online store (direction of decoration and wristwatches).
n Niche and competitor analysis
• Formation of TK for programmers, designers, and SEO.
• Development of the OS structure
• Development of promotion channels
• Promotion of the store to the international market, implementation of payment systems.
• Creation of Semantic core, content plan, link building plan.
s Search, negotiations, conclusion of contracts with suppliers.
• Organization of the delivery department. Construction of delivery schemes.
• Identification and elimination of deficiencies in processes.
• Summary: Creation of an online store that sells with a monthly net profit of $10,000
Creation and management of a network of branded online stores of air conditioning and household appliances from 0 to $600,000 income per year.
• Creation of online stores based on CMS Opencart
• Implementation of UI/UX design.
• Team management: Sales managers, couriers, programmers, designers, copywriters, Call Center, SEO.
• SEO
• Development of strategy and implementation of advertising companies
• Google Ads, Facebook Ads
• Implementation of payment and delivery systems, synchronization stock and prices.
• Negotiations with suppliers and customers