I worked in marketing for about 5 years, starting as a Marketing PM in a marketing agency with a team of 5 people (PPC, SEO, Content).
I have been working in the crypto space for almost 4 years, balancing product and marketing management.
The company was a kind of startup style, so I was an all-in-one manager, doing different tasks.
This made me realise that I wanted to move towards product management.
In my last job I worked on the development and launch of the B2B analytics product based on PowerBI. My main responsibilities were market research (users, competitors, marketing), developing GTM, working with SDR on messaging, ICP and value props etc. and improving our product based on customer interviews.
Responsibilities:
• Communication with clients on the provision of marketing services;
• Work closely with client's goals, budgets, deadlines, etc;
• Management of marketing team (PPC, SEO, content, email marketing).
Achievements:
Gained an understanding of how marketing works and the processes in outsourcing agency
Responsibilities:
• Communication with clients on the provision of the best experience;
• Close work with the development team on the elimination of issues;
• Close work with the sales team on providing the best experience offered to the client.
Achievements:
Created processes between accounting and dev teams, and clear documentation on integration for business clients.
Responsibilities:
• Launch and improvement of new products;
• Competitors analysis;
• Tracking users' engagement with new products.
Achievements:
1. Relaunched 3 new gamification products (trading competition, referral games, and airdrop);
2. Created business requirements, FAQs for users, and support team, visuals, and content for announcements and promo.
Responsibilities:
• Team management, crypto newbies mentoring;
• Business processes creation and management;
• SEO strategy management;
• Providing marketing services for B2B clients;
• Management of visuals and tone of voice in communication with the community;
• Support of dev team with launching new products (decentralized platform, token, play-to-earn game).
Achievements:
1. Created a marketing team from scratch (23 people) that lately was divided into 4 complete departments (product marketing, B2B services, community, design);
2. Implemented task manager (Worksection) for 70+ people, created clear processes on the interaction between departments (accounting, marketing, sales);
3. Launched the team education process (crypto theme);
4. Created B2B marketing services as an additional revenue channel, managed operations growing +10% monthly until the team converted to a separate department.
Responsibilities:
• Product marketing team management (content, email marketing, SEO, community);
• New products creating and improving existing ones;
• Rebranding process management;
• Management of product metrics on rating platforms (traffic, security score, reviews);
• Marketing, product, competitors' research;
• Creating hypotheses and A/B testing;
• Management marketing paid campaigns (Linkedin, Coinzilla).
Achievements:
1) Increased traffic quality bringing +20 points in crypto platforms ratings;
2) Improved security rating by 24 points;
3) Growth of the Telegram community from 35K to 80K by engaging users with onsite notifications, email marketing, and partisan marketing;
4) Created blog prototype and requirements, and supported the dev team until release. Grew blog traffic from 0 to 7K visitors per month for 6 months due to content strategy and SEO optimization;
5) Improved KYC process flow to ease its passing for platform users.
Responsibilities:
• Customer, marketing, and competitors research
• Customer interviews on ideas validation
• Defying of ICP, value propositions
• GTM
• Landing site (messaging, design, development)
• Work with lead gen manager (ICP, value props, channels)
• Work on product improvement with the development team
Experience:
1. Interview a target audience to gain insight and validate a product idea;
2. Work with a product based on PowerBI and gain a solid understanding of BI capabilities