Product manager - 655

In short: my goal is to launch my own products and services, which requires a lot of business experience, so as not to fall into the category of statistics "four out of five start-ups die." For me, entrepreneurship is formed at the intersection of three competencies: marketing, sales and engineering skills. So I have been developing on this vector for the last 3 and a half years and now I understand that my experience is enough to dive deep and develop products / services together with the team. So far, I have been involved in more than ten projects lasting from 3 months to 2 years, now I want to focus on one brand / product / market and help make it stand out :) Details: - Co-owner - Sipsome.coffee (1 year 6 months) Development of a coffee startup from concept to the first marketplace with the 25 best rosters in Ukraine. He led 17 rosters out of 25 on his own, built full-fledged LLC processes from accounting and lawyers to sales and IT. We have developed a full-fledged performance marketing strategy with a colleague, we work in the directions of both B2C and B2B. - Strategist-analyst in the marketing agency YARCHE (2 years) Research of trends, volumes, players, communication channels, sales channels of dozens of markets. In-depth consumer research. Creating brand scenarios (positioning) for brands and their products. Creating communication strategies: roadmaps with channels, messages and creatives for the quarter. My biggest achievement is the creation of a CRM system and loyalty program for the retail network with a turnover of UAH 4 billion. I acted as the strategist (the one who came up with the concept and the steps) and the product manager (the one who implemented the idea) of this project. - Contract project DTEK (3 week project) Sold the European market analysis project for management DTEK and gathered a team of analysts to implement the project - Sales Development Team Leader - UAM, FUBE project (5 months) Managed a team of lidogenerators and sellers in the furniture market of Europe and America More details in the resume :) Skills Marketing, Team management, Project Management, E-mail marketing, CRM, Marketing project management, B2C Marketing, Product management, Analytical Skills, Digital marketing Highlights Sipsome.coffee - a startup that my partner and I created and launched from scratch in a year. This is a coffee revolution in the alternative coffee market, we managed to unite the best players on one platform, creating a convenient IT platform for partners on the one hand and consumers on the other. CRM and loyalty program for one of the largest regional retailers. Not just a boring loyalty program with bonuses, but my IT team and I were able to translate Facebook's personalization algorithms into grocery retail. On the basis of the client's purchases, personalized offers are formed, which work more efficiently than hundreds of general promotions. Looking for I'm glad I got this experience on different projects, but now I'm sure I want to do one product / service. My main expectation is a product with its own differentiation (even if you haven't found it yet - I'll help you find it :) and a team that can develop together.