Head of Brand & Marketing Communication, Head of Brand Marketing, Brand Creative Director, Head of Marketing Content - 23470

Business Growth

- Developing marketing and communication solutions that drive businesses and raise revenue in multiple industries, B2C, B2B segments

- Helping local and top global brands increase awareness, market share, sales via delivering business oriented marketing communication strategies and campaigns

Strategic Marketing

- Solving business challenges and growing brands by defining companies’ unique added value and communicating it in the most impactful way to acquire loyal customers

- Planning, developing and executing overall communication marketing strategies delivering on business goals

Brand & Product Marketing

- Analyzing market trends, products, competition, consumer personas to find growth opportunities

- Developing product/brand value propositions through deep understanding of business needs, pain points, and goals of potential customers

- Building brand models and positioning to connect with specific target groups

- Creating unique, differentiated, consistent brand experience: visual identity, brand messaging, marketing asset across all touchpoints

Integrated Marketing Campaigns

- Identifying communication objectives, target audiences, and messaging across different channels and platforms

- Mapping overall customer journeys to impactfully deliver strategic messaging, brand values, benefits and attributes to consumers

- Communication strategies and integrated marketing campaigns across all media touch points: TV, OOH, press, digital, websites, PR, events, video, social media, display media, SEA, emails, case studies, product demos, content, communication design

- Communication campaigns for brand awareness, products and services, promotion offers, demand generation, user acquisition, performance marketing, influencer marketing, go-to-market activities

- Monitoring brand and strategic consistency in communication and marketing materials across all media channels  

Creative & Content Marketing

- Providing creative lead & strategic guidance throughout the whole process of developing creative communication and brand content campaigns

- Owning campaigns’ creative and production process: goal setting, briefing, ideation, selection, asset production

- Leading creative direction and brand storytelling across multiple formats and multi-media channels

- Employing compelling ideas for impactful and provocative creative campaigns that make brands and products outstanding and desirable

Leadership

- Providing up-to-date strategic vision to produce effective marketing campaigns

- Developing and maintaining relationships and collaboration with C-level stakeholders

- Leading, managing and mentoring cross-functional (inhouse, external) marketing teams, 50+ experts (brand, marketing, PR, digital, creative, production)

- Setting and controlling internal business processes in the promo, creative, content department (project flow, decision-making, work load, functions, deadlines, performance)

- Hunting for talents, managing team conflicts 

Director level – over 5 years

Head\Lead level – over 10 years

Experience in marketing – over 15 years