Data Analyst - 32289

SUMMARY

Data Analyst with hands-on experience in data analytics and business insights. Skilled in SQL, Excel, Tableau and Python, with a focus on data visualization and storytelling. Analyzed datasets within SaaS and marketing projects, identifying key patterns that helped optimize campaign performance and reveal customer behavior trends. Eager to grow in the field of data analytics and contribute to data-driven decision-making that supports business efficiency and growth.

PROJECT EXPERIENCE

1) Analysis of Advertising Campaign Costs

Tools: PostgreSQL, DBeaver, Looker Studio

Description: Built an automated dashboard to analyze advertising costs and performance across Facebook and Google Ads. Evaluated campaign efficiency and identified optimization opportunities through cost and engagement metrics.

My tasks: 

• Data extraction and preprocessing in SQL

• Cost and performance metrics calculation (CPC, CPM, CTR, ROMI)

• Visualization of ad performance and trend dynamics in Looker Studio

Result: 

• Identified top-performing campaigns, improving ROI-driven decision-making

• Reduced time for campaign performance reporting by 35%

2) SaaS Revenue Insights

Tools: Google Sheets, Tableau

Description: Designed an analytical dashboard to monitor SaaS revenue performance, focusing on key metrics such as ARPPU, MRR, and Total Revenue. Applied cohort analysis to reveal user retention and revenue growth trends.

My tasks: 

• Data segmentation by product and location

• Conducted cohort analysis for retention and revenue trends

• Created interactive dashboards for real-time performance tracking

Result:

• Identified key growth drivers across customer cohorts

• Enhanced management insights, improving revenue forecasting accuracy by 25%