chief marketing officer - 11258

Posted more than 30 days ago

Specialization: Marketing

Open to offers now

Ukraine

Kyiv

More than 5 years

Advanced/Fluent

Considering options

Full-time office work

Part-time work

Remote work (full-time)

Freelance (one-time projects)

Relocate

Experienced CMO with 14+ years in B2B, B2C, finance, IGaming, IT, e-commerce, advertising technologies markets. Have experience in: Building marketing strategies for B2B & B2C across FinTech, IT, e-commerce, media, AdTech Marketing communications, developing & implementing marketing resources, media planning Launching & developing new projects, evaluation of their payback and ROI Creating & implementing loyalty programs & promo for customers and partners Lead & managed of teams (40+ people)

Achievements:

B2C:

- Successfully launched a casino product for Asian market

- Acquisition ROI grow from 20% to 35%+

- CAC decreased on 20%+

- Increased click2reg rates from 15% to 30%+

- Increased reg2dep rates from 6% to 20%+

- Increased numbers of FTD` ~ 60%

- Add new acquisition channels and funnels

- Customer acquisition according to the set KPI (customer acquisition cost) and cost reduction by more than 40%

- Achieving acquisition KPI and performance over and above target (~120%)

- Building and optimization of an analytical system from a perspective of communication, traffic channels, segments of the core audience, etc.

- Implementation of innovative customer acquisition and win-back methods (channels, tools)

- Cost minimization (by 70%) and optimization of resources of the SEO department

- Performance of KPI of SEO sales by 50%

B2B:

- Conversion from lead to qualified lead 30%

- Building and optimization of an analytical system

- Reaching planned KPI

- Creating the marketing & sales department from scratch

Skills

Marketing - 15 years

digtal - 12 years

smm

Analytics - 12 years

tem management - 10 years

gtm - 10 years

B2B - 5 years

UAC - 12 years

Affiliate marketing - 6 years

PR - 5 years

CRM - 10 years

Market & competitors research - 12 years

Retention - 14 years

online marketing - 10 years

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