Experienced marketing professional with more than 10 years in large Ukrainian TV Channel companies. I have implemented full-circle effective media campaigns through relevant media-mix usage - OOH, TV, digital, print, radio - to achieve the goals within budget and on time.
PROFESSIONAL SKILLS
- analytical thinking, flexibility, ability to process, summarize and simplify information for easy understanding;
- a creative approach to solving work issues;
- developed communication skills, ability to establish and maintain contacts;
- goal orientation, result orientation;
- ability to learn quickly;
- PC proficient - Microsoft Office; CMS; 1C; Markdata.
COURSES
- «Marketing analytics» in LABA, April 2021
- «Digital marketing. Digital Intensive Program» in KM BS, June 2019
Role Description: Introductory practice, attendance a long-week seminar on «Conflict resolution and contemporary security issues in South-Eastern Europe», held in the Ministry of Foreign Affairs of the Republic of Cyprus, Department of Risk Management, on 07-14 May 2011.
Role Description: Participant of Program «Assistant to Committee Chairman of the Verkhovna Rada of Ukraine».
Central Documents Provision Office of the Verkhovna Rada of Ukraine Secretariat, Paper work office: - registration of incoming and outgoing correspondence - analysis of the legislation - work with office equipment - registration of deputies and their assistant’s business-trips
Role Description: - creative development, editing of text content and its placement and tracking of correct display on the official website of the channel, on pages in social networks; - placement of text, graphic and video content on the website of the «2+2» TV Channel, placement of promotional videos on the channel's official page on YouTube (title, description, arrangement of tags); - moderation of e-mail on behalf of the channel (correspondence with viewers).
Role Description: - creation, editing and placement of content on the Internet resources of the «2+2» TV Channel (SMM, website); - constant cooperation with the video content department, the development department and web resource managers for the timely preparation of materials for the site; - coordination and control of the work of freelancers, interns, designers, preparation of analytical reports about site visitors; - launch of media promotional campaigns on the Internet, development and coordination of materials.
Role Description: - planning and implementation of advertising campaigns (making a media plan, agreeing on the budget, issuing technical tasks for the creation of advertising materials and monitoring their execution, providing advertising materials to contractors and monitoring their placement); - initiation and coordination of partnership agreements;- development and ordering of channel souvenir products; - organization of events for the press and partners; - control of all payments in the department, coordination and endorsement of contracts with counterparties.
Role Description: - implementation of content and image promotional campaigns: development and implementation of an annual media strategy for the promotion of the brand and products of the TV channel, analysis of the market and competitors, providing a creative vision of the forms of submission of content and image off-air promotional campaigns depending on the media of advertising (outdoor advertising, advertising in the subway, advertising on radio, on the Internet, etc.), drawing up media plans, approving budgets for advertising, briefing contractors and monitoring deadlines, advertising placement and performance analysis, managerial support and monitoring of daily on-air media planning and reporting; - forging of long-term partnership relations for the exchange of media resources (advertisement placement on partners' sites and partners' advertisements on the air of the group's TV channels, evaluation of packages and conditions, full support of advertising placements from media plan to report); - annual budgeting and budget allocation according to the tasks of the service, document management; - providing recommendations for improving the digital promotion to the Digital department of the media group, monitoring the coherence of the promotion of projects on different platforms.