Senior Performance Marketing Manager - 24199

Top management administrative, legal support; budgeti ng, costs planning and follow-up; corporate events mana gement; cross-functional project management, disease a wareness campaigns, internal corporate communication s; new-format activities and materials creation; media rel ations; management of non-residents settlement in Ukra ine, etc.

Achievements and projects implemented:

■ Social informational campaign “Ukraine against Hepati tis C”, as a result 3 times more number of officially recruit ed patients with HCV 2013 vs. 2012

■ 15th anniversary of Roche Ukraine at Ukrainian pharma market (creative idea, content, project management)

■ Cross-channel projects (offlline&online): BC awareness c ampaigns, Lymphoma days, monothematic

conferences on effective treatment of Hepatitis C, Swiss N ational Day, etc.

■ An author of the first local corporate book about the his tory' and key contributions of the company to the pharm aceutical market of Ukraine “15 years of Innovating Healt hcare in Ukraine”

■ Roche Children’s Walk (Philanthropic Project): engage ment rate growth 2014 vs. 2013, 3 times more funds colle cted 2014 vs. 2013

■ Employee Focus group Lead 2013- 2014 (Roche Employ ee Satisfaction Survey results management project) - em ployee engagement rate increase from 72% to 82%

■ roche.ua website development & management

Cross-functional project management, leadership comm unications, external & internal communications, digital multichannel communications, patient advocacy groups collaboration, communication strategy development and implementation, budgeting & costs planning Achievements and projects implemented:

■ Short-term assignment/project work with Group Digital Communications at Head Quarters, Basel, CH (June - Sep tember 2015)

■ Idea, web design, content, development, management and promotion of internal digital communications tool (s ub-regional Intranet for 19 countries)

■ Regional migration for EEMEA Intranet from old intern al digital platform to new based on SharePoint

■ Digital Consultant in South Africa regional digital mark eting project

Project management; multi-channel complex communi cations; digital communications; patients’ advocacy; stak eholders’ digital engagement; digital communications st rategy; innovations management, budgeting and costs p lanning; member of Management team

Achievements and projects implemented:

■ Marketing communications strategy &tactics integrate d into business strategy for Pharmaceutical business

■ Activation& promotion of web platforms&apps, SMM ch annel

■ Digital strategies&tactics for different TAs (HCPs, patien ts, farmers)

■ Strategy & roadmap roll-out for Innovations function in Bayer businesses (Agro, RX, OTC)

■ New stakeholders’ engagement platforms (patient grou ps, new target audiences among healthcare professional s, small and mid-size farmer businesses)

Digital strategy&tactics development form the scratch on country/business unit levels, multichannel/digital engage ment project management; web/mobile solutions activat ion&development (web portals/web sites/landing pages/ mobile applications); channel monitoring and analytics t ools activation; new product promotion models develop ment (w/o sales force, w minimum involvement of sales f orce); harmonization of offlline&online channels within pr oduct/BU promo mix; marketing automation activation p lan development, digital P/L; member of Business Units’ Marketing team& LT Achievements:

■ Multichannel function roll-out on a country level

■ Activation of web portal and mobile application to sup port business strategy of rare diseases patient recruitme nt

■ Development of 3 new models for alternative to sales fo rce product promotion (urology, pharmacy line, cardiolog y and gastroenterology, rare diseases) with additional rea ch&frequancy of TAs

■ Partial marketing automation tool roll-out (only 3 remot e channels) with additional TA reach by 20%

■ Digital Talks (internal educational events) inro&manage ment

■ High quality Country Digital Activation roadmap 2017 -2020 development

Digital marketing strategy& tactics (category/product); br and management (VitD category&Erectyle Dysfunction); disease&brand awareness campaigns; digital compaign s/channels creation, monitoring and analysis; new technologies solutions activation& development for differ ent TAs (healthcare professionals, pharmacists, consumer s); Digital&Category P/L responsibility; Team managemen t (PPC, SMM, Content managers, analysts, DevOps, etc Ac hievements:

■ Roll-out innovation digital tools (chat-bots) which incre ase TAs recruitment up to 50%+ of Universe (ophthalmolo gists, pharmacists, VitD consumers)

■ Increased UA patients VitD disease awareness by 10% Y -to-Y (pre-COVID times)

■ Grew VitD category to the market leader position and E rectile Dysfunction product from#8 to #5 on the relevant market

■ Author of first in UA/CIS digital series for pharmacists w

ith further digital communication ecosystem developme nt (Instagram, TikTok, traditional media, etc)

■ Keeping monthly/quaterly/yearly KPIs (CAC, CLV, ROMI, ROAS, CPC, CPM, LTV, NPS, ER etc) above the market&cou ntry benchmarks and grow M-to-M, Q-to-Q to themselves

Digital marketing strategy& tactics (company/portfolio/pr oduct); digital ecosystems development; insights-based digital compaigns/channels ctreation, monitoring and an alytics tools activation; new technologies solutions activation& development for different TAs (healthcare pro fessionals, consumers, pharmacy chains, pharmacists); E commerce strategy&tactics development; Innovations ro admap creation and tracking; Digital&E-commerce P/L r esponsibility; Team management (Brand, PPC, SMM, Con tent managers, analysts, DevOps, etc)

Achievements:

■ Digital fUnction& department development from the s cratch

■ E-commerce function roll-out on a country level and be st-in-class regional program development

■ High-performing campaign management system deve lopment (crisis/cost cut/competitive intelligence tactics with strong customer insights philosophy)

■ Broke down the silos of marketing funcction dependan ce on agencies by developing in-house digital&creative e xpertise

■ Keeping monthly/quaterly/yearly KPIs (CAC, CLV, ROMI, ROAS, CPC, CPM, LTV, NPS, ER etc) above the market&cou ntry benchmarks and grow Q-to-Q to themselves

■ Launched ads campaigns for 3 brands with quarterly MSh (units) increase of 4-5 p.p.

■ Author of more than 5 well-performing product go-to-market strategies (marketing&creative) with digital as a key channel in promo mix