Product Marketing Manager - 24568

Responsibilities:

• Communication with clients on the provision of marketing services;

• Work closely with client's goals, budgets, deadlines, etc;

• Management of marketing team (PPC, SEO, content, email marketing).

Achievements:

Gained an understanding of how marketing works and the processes in outsourcing agency

Responsibilities:

• Communication with clients on the provision of the best experience;

• Close work with the development team on the elimination of issues;

• Close work with the sales team on providing the best experience offered to the client.

Achievements:

Created processes between accounting and dev teams, and clear documentation on integration for business clients.

Responsibilities:

• Launch and improvement of new products;

• Competitors analysis;

• Tracking users' engagement with new products.

Achievements:

1. Relaunched 3 new gamification products (trading competition, referral games, and airdrop);

2. Created business requirements, FAQs for users, and support team, visuals, and content for announcements and promo.

Responsibilities:

• Team management, crypto newbies mentoring;

• Business processes creation and management;

• SEO strategy management;

• Providing marketing services for B2B clients;

• Management of visuals and tone of voice in communication with the community;

• Support of dev team with launching new products (decentralized platform, token, play-to-earn game).

Achievements:

1. Created a marketing team from scratch (23 people) that lately was divided into 4 complete departments (product marketing, B2B services, community, design);

2. Implemented task manager (Worksection) for 70+ people, created clear processes on the interaction between departments (accounting, marketing, sales);

3. Launched the team education process (crypto theme);

4. Created B2B marketing services as an additional revenue channel, managed operations growing +10% monthly until the team converted to a separate department.

Responsibilities:

• Product marketing team management (content, email marketing, SEO, community);

• New products creating and improving existing ones;

• Rebranding process management;

• Management of product metrics on rating platforms (traffic, security score, reviews);

• Marketing, product, competitors' research;

• Creating hypotheses and A/B testing;

• Management marketing paid campaigns (Linkedin, Coinzilla).

Achievements:

1) Increased traffic quality bringing +20 points in crypto platforms ratings;

2) Improved security rating by 24 points;

3) Growth of the Telegram community from 35K to 80K by engaging users with onsite notifications, email marketing, and partisan marketing;

4) Created blog prototype and requirements, and supported the dev team until release. Grew blog traffic from 0 to 7K visitors per month for 6 months due to content strategy and SEO optimization;

5) Improved KYC process flow to ease its passing for platform users.

Responsibilities:

• Customer, marketing, and competitors research

• Customer interviews on ideas validation

• Defying of ICP, value propositions

• GTM

• Landing site (messaging, design, development)

• Work with lead gen manager (ICP, value props, channels)

• Work on product improvement with the development team

Experience:

1. Interview a target audience to gain insight and validate a product idea;

2. Work with a product based on PowerBI and gain a solid understanding of BI capabilities