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brand manager - 29904
6+ лет в разработке стратегии бренда, реализации и руководстве командой для бренда электронной коммерции Smart Ink, бренда Amazon. Успешно вывел на рынок более 150 продуктов от концепции до рынка, курируя создание и управление контентом для физических продуктов, цифрового контента и общения с клиентами в сотрудничестве с менеджером по продукту и менеджером по развитию бизнеса.
Опыт в оптимизации CTR, конверсии страниц продуктов и улучшении клиентского опыта, используя данные, чтобы направлять позиционирование и дифференциацию бренда. Подтвержденный успех в улучшении коэффициента конверсии положительных отзывов бренда на 48,11% за 24 месяца. Продемонстрированная способность управлять сложными брендовыми проектами и стимулировать стратегический рост на платформах электронной коммерции, таких как Amazon.
• Created, edited, and distributed content across various formats, including product images, enhanced content, product descriptions, videos, product packaging (boxes, guides, labels), blog posts, and social media posts, ensuring alignment with brand messaging and driving customer engagement.
• Collaborated with cross-functional teams, including designers, copywriters, proofreaders, translators, video-makers, photographers, and other contractors, to produce consistent, high-quality content that met project requirements and timelines.
• Developed detailed creative briefs for contractors, directing the creation of both visual and written content that supported product launches and enhanced the overall customer experience.
Impact:
• Increased NPS by 11 points through consistent improvements to the customer experience of the website customers, delivering on customer expectations
• Contributed as part of a small team from 2018 to 2020, helping the company achieve six-figure sales by supporting key marketing and product development initiatives that drove significant sales growth on Amazon
• Led and managed a marketing team of 5, driving the development of brand strategy, content, and product messaging in alignment with business OKRs, mission, and vision.
• Developed and executed marketing projects from concept through completion, ensuring strategic objectives were met through effective coordination, cross-functional collaboration, and performance tracking, reporting, and optimization.
• Conducted market and competitive research, leading both qualitative and quantitative audience analysis to inform brand positioning, mission, values, and customer journey mapping.
• Created and implemented brand communication strategies, establishing touchpoints and launching creative campaigns that elevated brand presence and resonated with target audiences.
• Collaborated with product and creative teams to design and launch new products, overseeing product positioning, messaging, and creative briefs while driving successful go-to-market (GTM) strategies.
• Monitored and optimized product performance, leveraging data-driven insights to track and improve key metrics such as CTR, conversion rates, and customer engagement.
Impact:
• Launched 150+ products on Amazon, improving brand visibility across a category in collaboration with the product manager and business development manager
• Improved the brand's positive review conversion rate by 48.11% over 24 months by focusing on customer feedback, resolving pain points via packaging, digital content, and communication, and enhancing customer support strategies by working closely with cross-functional teams