Менеджер з маркетингу в LumenGlobal

Пряме повідомлення учасника, який розмістив вакансію, з LumenGlobal Liudа Taraievska Liudа Taraievska Global Talent Sourcing Specialist/looking for DevOps (Europe) We seek a highly skilled and innovative Marketing Manager to lead and optimize our marketing strategies across multiple channels, ensuring we generate high-quality leads, maximize ROAS, and deliver measurable results. This remote position operates on Eastern Standard Time (New York) from 9:00 AM to 6:00 PM EST. The ideal candidate will have exceptional strategic thinking, a collaborative mindset, and the technical expertise to drive the company’s growth.Experience and Skills Marketing Experience:At least 3-5 years of experience in digital marketing, with a proven track record of managing high-budget campaigns across multiple platforms.Deep understanding of the nuances of marketing for high-value products or services, especially targeting high-net-worth individuals.Strategic Mindset:Ability to align marketing efforts with broader business goals, emphasizing revenue growth and brand positioning.Skilled in transitioning from volume-focused campaigns to quality-focused strategies.Technical Expertise:Proficiency with marketing tools like Google Ads, Facebook Ads Manager, Google Tag Manager, and analytics platforms.Experience with CRM tools for lead tracking and management.Data-Driven Approach:Strong analytical skills to evaluate campaign performance and make informed decisions based on metrics.Familiarity with creating and optimizing multi-step funnels.Behavioral CompetenciesCollaboration:Proven ability to work across departments, building strong relationships with sales, IT, and external vendors.Adept at training and mentoring teams to achieve shared goals.Innovation:Creative thinker with a history of designing unique campaigns that stand out in competitive markets.Open to experimenting with new platforms and strategies to discover untapped opportunities.Attention to Detail:Meticulous in ensuring data accuracy and quality in reports and campaign setups.Ability to maintain consistency across multiple channels and touchpoints.Metrics of SuccessROAS and CPL:Achieving target ROAS levels while maintaining cost-effective lead generation.Reduction in CPL while increasing conversion rates.Lead Quality:Improve the percentage of leads qualifying as high-value (e.g., business-class clients).Consistent tracking and improvement in funnel performance metrics.Collaboration and Innovation:Implementation of cross-functional strategies that boost overall company performance.Launch and refinement of innovative campaigns with measurable success.Show more Show less Посадовий рівень Старший середній рівень Тип зайнятості Повний робочий день Посадові обов’язки Маркетинг і Продажі Галузі Інформаційні послуги