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ppc specialist - 21508
Привіт,
Мене звати Євгеній, я PPC або Digital Marketing Specialist з 3-річним досвідом. Я експерт з GA4, Google Ads, Meta Advertising. Я також маю невеликий досвід роботи з рекламою в LinkedIn. Гео, з яким я працював - США, Канада, Австралія, ОК, ЄС Україна.
Зараз я шукаю компанію, де я зможу працювати та розвиватися принаймні 5 років.
На новому місці роботи для мене важливо розвивати наявні навички та здобувати нові. Простір можливостей та експериментів. Команда.
• Planning and developing an effective paid media strategy • Managing campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
• Testing and monitoring ad copy and bid management
• Managing paid digital marketing campaigns for Lead Generation, Traffic and Engagement on Google Ads
• Conducting keyword research, discovery and expansion
• Reviewing and editing of creative copy, titles and descriptions • Evaluating and reporting on campaign performance, KPIs, and trends(Looker Data Studio)
Achievements
- Launched effective Google advertising from scratch
- Fully configured analytics for the site
- Optimized the landing page to new standards
- Created a profitable advertising strategy with ROAS 12.06
• Launching, maintaining and optimizing Google Ads Account. • Setting up Google Ads conversion goals
• Detailed targeting, creation of customized and similar audiences • Reviewing and editing of creative copy, titles and descriptions
• Conducting keyword research, discovery and expansion
Achievements
- Stabilized advertising in Google Ads and reduced cost per
conversion x2 and increased the number of conversions - Expanded the market through YouTube advertising
• Configured user_id tracking
• Event and Goals Tracking
• Custom Dimensions & Metrics
• iFrame Tracking
• Time tracking
• Engage tracking
• Identifying hot leads
• UTM
• Date Visualization
• BigQuery
• Creating tables and extracting important data using SQL
• Planning and developing an effective paid media strategy • Managing campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
• Managing paid social campaigns on top social platforms
• Testing and monitoring ad copy and bid management
• Conducting keyword research, discovery and expansion
• Reviewing and editing of creative copy, titles and descriptions • Evaluating and reporting on campaign performance, KPIs, and trends
Achievements
From unprofitable results, he brought advertising in Google Ads to ROAS 8.6
• Launching, maintaining and optimizing Ads advertising accounts. Setting up analytics and goals
• Setting up Google Ads conversion goals, daily manual optimization of KPIs (minimum price in the TOP, reaching the target profitability, CPA, ROI, DRR, etc.), A / B testing, recommendations for finalizing landing pages, daily reports, analytics and much more
• Detailed targeting, creation of customized and similar audiences
Achievements
Launched advertising on Meta from scratch and brought it to a result of 3.4 ROAS
• Development of a promotion strategy
• Building advertising campaign structures
• Choosing an advertising goal, drawing up a portrait of the target audience
• Design of creatives, preparation of advertising texts
• Setting tasks for the designer and programmer