User Acquisition Specialist (Google Ads) in CLUST

CLUST is a venture builder where strong international businesses are born and grow. We work with companies that make a real impact: create useful products, form new categories, build trusted brands.

Today we are strengthening the marketing team of a wellness brand that is adored by more than 100 thousand customers. It is a company with a team of 150+ people, a rating of 4.9 and more than 10 thousand reviews. The product is scaling in Tier-1 markets and Google Ads is one of the key drivers of growth, which is currently growing at x4.

We are looking for aUser Acquisition Specialist (Google Ads), which will help accelerate scaling, test new approaches, work with large budgets and influence real business metrics. The team consists of 7 people and a User Acquisition Lead with experience working at Meta and Google in international Health and Wellness companies. Strong marketing designers will be responsible for creatives, and copywriters will strengthen the texts.

What you will need to do:

• Run and manage Google campaigns Ads: Search, Display, YouTube, Performance Max, App.
• Constantly optimize advertising campaigns for business goals: ROAS, CAC, LTV, MER, contribution margin.
• Research keywords, write ads, test hypotheses (A/B, creatives, audiences, placements).
• Understand creative targeting: audience signals, interests, remarketing, Customer Match.
• Work together with analysts: understand dashboards, report on the funnel (impression > click > session > conversion > repeat purchase).
• Optimize feeds and Google Merchant Center: update attributes, diagnose and eliminate errors, increase visibility and conversions in Shopping campaigns.
• Collaborate with creative team (banner/video briefs) and Retention/Product/Acquisition for synchronous launches.
• Join strategic planning: research seasonality, form promo calendar, category priorities, budget.
• Run CRO improvements for landings: identify barriers, make rapid changes, experiments and CR growth at critical conversion points.

What is important to us:

• Experience with Google Ads (Search/Display/YouTube/PMax/App) from 2 years old - it is important to have practical launches and optimizations.
• Basic understanding of analytics: GA4, UTM tags, attribution; ability to work with reports in Sheets or Looker Studio.
• Ability to read data, noticeand regularities, form simple hypotheses and test them in practice. The ability to write clearly, concisely, convincingly; the desire to experiment with creativity.
• Organization and independence: effective task planning and prioritization, ability to work in an intensive environment.
• English from B1 for working with interfaces, documentation and partially communication.

Would be a plus:

• Experience in D2C/e-commerce and working with significant budgets.
• Knowledge of automation, experimental frameworks.
• understanding of CRO/landing-ops and cooperation with developers.
• Work with GTM, Merchant Center and feeds.

Soft skills:

• Ownership and responsibility for the channel result.
• Transparent communication with teams and stakeholders.
• Emotional intelligence: the ability to listen, agree and implement.
• Initiative: you propose improvements and convince them to effect.

What you get:

• Remote-first format - work from where you are comfortable, full-time and without micromanagement. The schedule is flexible, the weekend is stable.
• Competitive salary that grows with your skills and influence on the result. Here initiative is not "lost", but directly converted into development.
  The opportunity to work with an international D2C wellness brand, which is loved by 100K+ users and recommended by Vogue and Elle is a strong case for of your career.
• Participation in product scaling in Tier-1 markets, working with large budgets, rapid testing and real impact on business metrics.
• Vacation, sick leave and day off — transparent and humane.
• Compensation for sports, education, psychologist, health insurance.
  A team that works quickly, honestly and moves together towards the same goal — without toxicity and bureaucracy.

Our process: an interview with a recruiter > a practical task (discussed) > an interview with a User Acquisition Lead > a meeting with the Head of Marketing.

After making a decision, we immediately send an offer.

Do you want to become a driver in a useful and beautifulin the brand with ambitions?
Send CV ??