PPC / Performance Marketing Specialist in Talant Agenciya FERM

FERM is a modern agricultural service that helps farmers work more efficiently, honestly and simply. We are expanding the team and are looking for a PPC/ Performance Marketing Specialist who will help us scale paid traffic, improve ROAS/CPA and build transparent analytics of the effectiveness of advertising activities.

Your tasks

• Analysis and audit of current advertising campaigns, preparation and implementation of an improvement plan.
• Launch and optimization of campaigns in Google Ads (Search/Shopping/Performance Max), Meta Ads (TikTok/YouTube/CPA/aggregators/OLX will be a plus).
• Tracking setup and control: GA4, GTM, UTM, conversion events, integration with CRM.
• Optimization according to KPI: ROAS / CPA / CPL / CTR, A/B testing of creatives, audiences, landings.
• Interaction with the agency: setting tasks, quality control, regular reporting, process agreements.
• Planning and control of advertising budgets, preparation of clear reports in Excel/Google Sheets.

Our expectations

• Experience in performance / PPC from 2 years (e-commerce or performance agency will be an advantage).
• Practical skills with Google Ads and Meta Ads.
• Experience with Shopping / Performance Max, product feeds, optimization by SKU.
• Understanding of analytics and tracking: GA4, GTM, UTM, conversions, basic — attribution.
• Proficient in Excel/Sheets (formulas, Pivot, data analytics).
• Soft skills: analytical, attentiveness, prioritization, communication, focus on business goals.

First tasks for the trial period

• Conduct campaign audits and implement improvement recommendations.
• Configure the process of tracking the effectiveness of the placement.
• Build a process of interaction with the agency.
• Launch new tools and hypotheses for the growth of the result.
  
  Working conditions:
  
  
• Stable fixed salary;
• Hybrid work format;
• Modern office in the Gulliver business center near the city of Palace sports;
• Paid vacation, sick leave, day off;
• Opportunity to become part of a young, modern and ambitious company.

Respond to the vacancy: send a resume and (if possible) briefly describe 1-2 cases: budget/channels/goal/result (ROAS/CPA).