Digital Marketing Manager, PPC-Specialist

25 June
1 300 $
More than 3 years
Upper Intermediate
Considering options
Full-time office work
Part-time work
Remote work (full-time)
Freelance (one-time projects)
Moving to a different city
Remote work (full-time)
Digital Marketing Manager (Remote) - PPC campaigns setup and optimization (LinkedIn Ads, Google Ads, Google Tag Manager, Google Analytics, Google Optimizer); - developing and testing hypotheses; - developing and implementing a cohesive marketing plan to increase product awareness; - team management: negotiating with vendors and supervising the contractors (6 people); - monitoring all marketing campaigns; - preparing regular reports and presentations on marketing metrics for board members; - tracking competitors’ activities; SEO: - internal optimization: usability, relinking, content analysis; - write articles for external websites (RU/EN). - blog development on WordPress: creating a content plan, writing articles, adding them to the site; Marketing Manager (Remote) - blog development on Wordpress: creating a content plan, writing articles, adding them to the site; - internal optimization: usability, relinking, content analysis; - external optimization: link building, working with information and news portals, catalogs, forums; - product launching on Product Hunt: preparing visual creatives, press releases, publications, work with foreign media, interaction with hunters; - SMM: Linkedin, Instagram, Twitter, Telegram, Pinterest; - collection and clustering of keywords; - promotion on popular resources: medium.com, reddit.com, quora.com etc; - compilation of meta tags; - work with Google Search Console and analytic systems (Google Analytics); - track competitors’ activities; - negotiating with vendors and supervising the contractors. Art director - SMM: maintaining social networks, setting up target advertising through Ads Manager in Facebook; - organization of events; - testing various online promo tools; - work with contractors (designers, photographers, sound engineers); - cooperation with performers, DJs. Coordination of the budget, making a plan for the month; - Creation of weekly posters and advertising materials in graphic editors; - SERM. Working with reviews; - development of stocks and seasonal special offers; - work with an assistant, delegation of tasks, control of execution; - work with interior decoration contractors; - document management (contractors). Skills Google Analytics, Facebook Ads, Google Ads, PPC, Wordpress, Jira, Adobe Photoshop, Marketing Strategy, Google Tag Manager, Google Data Studio, Lead generation, Team management, B2B marketing, Digital Marketing, Marketing Highlights Drove a 280% increase in web traffic through integrated digital campaigns. Developed first product marketing funnel, CRM journey aimed at improving conversion, retention throughout the funnel and LTV Organized 4 large events for 500+ people Developed a marketing strategy (3, 6 months) Launched the company's website and promo materials Looking for I'd like to focus more on marketing strategy and paid ads (launching, analyzing and optimizing). Email Marketing is not a field of my interest.
Similar candidates
1 300 $
More than 3 years
Upper Intermediate
Considering options
Full-time office work
Part-time work
Remote work (full-time)
Freelance (one-time projects)
Moving to a different city
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