I understand the specifics of the workflow of any specialist in the marketing department since I have a career path from Journalist/SMM/PPC/SEO to the head of the department.
I have experience in the CEO/SMO position and skills in setting up marketing and sales departments from scratch.
I have been working in various business areas: software development, publishing, consulting agencies, auto sales, and others in B2B and B2C.
· Articles writing;
· Articles translation;
· SEO, SMO;
· Preparing content;
· Website support.
· Articles, press-releases writing;
· SEO/SMO/PPC
· Consulting, online and offline advertising campaigns creation;
· SEO, PPC, SMM, Direct Mail, PR, SERM.
· Preparation of commercial offers for clients;
· Marketing research, competitor analysis;
· Social Media promotion strategy creation;
· Community management;
· Viral activities creation;
· Analysis of advertising campaigns;
· Negotiations with clients;
· Writing articles (in Russian), promotional materials preparing (in English).
· Creating company mission, goals and objectives;
· Negotiations with partners and advertisers;
· Marketing and digital strategies creation;
· SEO, PPC, SMM, Direct Mail, SERM;
· Event-marketing;
· PR;
· Market analysis, competitor analysis;
· Marketing and sales departments management;
· Employee hiring;
· Setting and achieving financial goals and objectives;
· Financial planning.
· Department management;
· Financial planning and reporting preparation;
· Strategic research;
· Market analysis;
· Project management;
· Analysis, development, and implementation of innovations;
· Negotiations with clients;
· Promotion strategies creation and implementation;
· New marketing tools analysis and implementation;
· Creation of hidden marketing scenarios.
· Marketing strategies development and implementation;
· Creation and analysis of advertising campaigns;
· KPI development and implementation;
· Marketing department management; setting goals and objectives;
· Advertising and marketing activities analysis;
· Project management; development of interaction schemes for departments;
· "Sales funnel" analysis and improvement;
· Development and implementation of SEO, PPC, SMM, Direct Mail, PR, and SERM strategies;
· New products launching.
· Marketing department management, goals and objectives setting;
· Marketing strategies development and implementation;
· Creation and analysis of advertising campaigns;
· KPI development and implementation;
· Market research, competitor analysis;
· Product development strategy;
· New products launching;
· Creating of partnership strategy;
· PR: working with the media, preparing articles;
· Preparing presentations;
· Organization of webinars and events;
· Socially important activities launching
· Company websites development and support
· Created and implemented a marketing strategy.
· Created a marketing department from scratch.
· Developed and integrated an affiliate program, as a result - more than 10 large and 100 small distributors.
· Increased sales by 10 times: up to 150 thousand dollars a month and more.
· Created and held several socially significant activities.
· Launched 3 new products.
· Provided brand representation and distribution network in 5 new countries.