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Business Analyst
Maclay Group
Marketing Business Analyst
Results:
- Successfully developed marketing documentation (including analysis and forecasting of market volumes and revenue) and prepared for further implementation;
- Successfully formed a partner base with diversification across regions;
- Created analytical documentation on the categories of products provided by partners and identifying the relevance of each category within the project;
Responsibilities:
- Development of advertising campaigns and other marketing activities and formation of marketing budget;
- Working with marketing metrics and performance indicators;
- SWOT-analysis;
- Forecasting and modeling of sales by target audiences, customers, regions;
- Processing and analysis of requirements;
- Analysis of the competitive environment and trends in sales and promotion of goods and services on the market, monitoring and analysis of competitors and market trends;
- Development of activities to promote the brand on the market;
- Analysis of marketing data, provision of reports, creation of analytical tables;
- Creation and implementation of reporting;
- Maintaining competitive market knowledge.
YouTube marketing agency
Marketing manager
Results:
- Attracted 10 key clients;
- Increased the company's profit by 10.000+ USD;
- Successfully developed and implemented 7 marketing campaigns.
Responsibilities:
- Formation of marketing budget and report on its implementation;
- Working with marketing metrics and performance indicators;
- Analysis of the target audience by directions, clients, regions;
- Communication with customers, negotiating to turn incoming RFPs into signed contracts, maintaining customer and internal relationships;
- Building and improving marketing business processes within the company;
- Collection of requirements and their analysis at the pre-sale stage and at subsequent stages;
- Dividing the project into tasks, assigning them for marketing campaigns, tracking and reporting tasks and statuses;
- Working with incoming leads, clarifying primary requirements, preparing estimates;
- Maintenance of marketing campaigns;
- Maintaining competitive market knowledge.
Skills
Business Analysis, Analytical Skills, Requirements analysis, Requirements management, Communication Skills, Business Requirements, Requirement analysis
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